Email marketing for hospitality
Your next booking might already be sitting in your customer database. The people who've eaten with you, stayed with you or held an event with you are the easiest people to bring back — if you stay in touch.
We plan, design and send email that guests actually want to open: new menus, seasonal events, quiet-night offers, Christmas bookings, loyalty perks. And we set up the automatic emails that quietly work in the background, like a warm follow-up after a first visit.
What’s included in our email marketing
- Email strategy and a sensible sending calendar
- Beautiful email design that matches your brand
- Campaigns to your existing guest database
- Automated journeys — welcome, post-visit, win-back
- Event and seasonal promotion
- Loyalty and regulars campaigns
- Growing your list properly, with consent
What good venue email actually looks like
The best hospitality email doesn't feel like marketing — it feels like a favourite venue keeping in touch. A new menu worth a look. First dibs on the Christmas party dates. A quiet-Tuesday offer that reads like a favour rather than a plea. The rhythm matters more than the volume: a sensible calendar that follows your seasons, not a blast every time the room looks empty.
Underneath the campaigns, the quiet workhorses are the automatic emails — the warm welcome after a first visit, the gentle “we've missed you” months later. They're written once, they run all year, and they're usually the highest-returning email a venue sends.
What this does for your venue
Repeat visits without the ad spend
Reaching people who already love you costs pennies compared with finding brand-new guests.
Fuller quiet periods
A well-timed email about Sunday lunch or midweek stays gives slow days a nudge.
A database that does something
Years of past guests stop sitting in a spreadsheet and start turning back into bookings.
Email questions, answered plainly
All we have is a messy spreadsheet of old guests — is that enough to start?
Usually, yes. We'll help you check what you have consent to use, tidy it into a proper list, and start with a re-introduction people will actually welcome. From there, the list grows properly — with permission — through bookings, wifi sign-ups and vouchers.
How often should a venue send email?
Less often than you fear and more regularly than you manage now. For most venues that's one to two good sends a month, plus the automatic emails running in the background. The goal is being welcome in the inbox — the moment it feels like spam, everyone loses.
Do you write the emails, or do we?
We do — in your voice, with your news, and you approve everything before it goes. You'll spend minutes on email a month, not evenings.
Who this helps
Wondering what this looks like for your venue? Tell us about it and we’ll give you an honest view — what’s worth doing, what isn’t, and where we’d start.